About The Author


Lloyd Roberts

Lloyd Roberts is a dedicated husband, father, and serial entrepreneur who loves business and investing. Before he cofounded a tech unicorn, a company with a billion-dollar valuation, Lloyd had many ups and downs as an entrepreneur, with each new venture teaching him lessons about what to do, and not do, in business.

For his hunger, passion, and agility in business, he has been nominated for several entrepreneur-focused awards, including the WIN100 (Top 100 Entrepreneurs) and the Mountain West EY Entrepreneur of the Year. In 2021, his tech company was recognized by Inc. 5000 as the 21st fastest-growing software company in the country.

Born and raised in Utah, Lloyd enjoys spending time with his endearing wife and their four miracle children and relishes everything from outdoor activities, like pickleball, jungle hikes, and luaus, to indoor fun, like hitting the gym, practical jokes, and couch-time storytelling.

Lloyd champions the idea of living an intentional life, where life happens for you, not to you. He hopes to inspire others by sharing his journey and discovery of a personal fulfillment formula that can be used by anyone to become truly fulfilled.

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